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Writer's pictureErreà AU

ERREÀ RETURNS TO BE THE PARTNER OF THE ENGLISH TEAM MIDDLESBROUGH FC


Thanks to a multi-year technical partnership agreement, active from the next football season until 2024, Erreà will sign Middlesbrough FC's match and leisurewear. It is a return to the past: Erreà dressed the Boro during the most successful period in its history, during the League Cup triumph in 2004 and the following two seasons, when the 'Smoggies' competed in Europe. This opens a new chapter for the two clubs, which together plan to develop new uniforms with innovative designs. Fabrizio Taddei, Head of Erreà's Global Partnership department, said: "All our partnerships with clubs are important to us, but there is something very special about re-establishing a relationship with Middlesbrough. Our last partnership lasted 14 seasons and produced some shirts that have become iconic for Boro fans, as they were worn by fantastic players during a period that included one of the most exciting cups in European football history. As a family business, we have a lot in common with Boro and it's no exaggeration to say that the in-house announcement here at Errea has created a real excitement, as almost all of the people involved in our last partnership are still here and there's definitely a sense of 'homecoming' for all of us. As always, we've worked closely with the club on the new designs and we're excited to see the fans' reaction to what we've produced". Jo-Ann Swinnerton, Middlesbrough FC's Head of Retail, said: "We are delighted to welcome Errea as our official technical kit partner. The club and Errea have a shared heritage and we look forward to re-establishing the relationship that has proved so successful. Errea has produced some of the best-loved kits in our history and we can't wait to unveil to our fans what's in store for next season".

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